Lay's Chips

The Mouth Revolution Blog reports:

With Super Bowl coming up, I have to alert all Revolutionary Mouths that junk manufacturer Lays is using false and misleading advertising. At issue is their claim of “0g Trans Fats” in their potato chips. But in the ingredients list (see image above) it clearly states, “Partially Hydrogenated Soybean and Cottenseed Oil.” Fellow Mouths, that is Trans Fats!

Amazingly, Lays is able to claim “0g Trans Fats” on the nutritional label, if the product contains less than one half gram of Trans Fat per serving. Yeah, what mouth do you know ever eats just one serving of potato chips? Not me.

Any savvy trans fat avoider should know the serving trick! It however isn't misleading advertising since the FDA set a ridiculously high reporting standard per serving. Many foods can sneak under the 0.5 g trans fat per serving limitation, including some soft margarines and even some types of Crisco. The FDA needs to change this in the future, but if you are trying to eliminate trans fat, the place you will get into trouble is eating out. The FDA almost certainly can't require everyone to label every menu item, which is why a ban is necessary.